Project · Motion & Information Design
One grid, five skillsets
A marketing presentation for prospective clients, showing in plain sight how SIT’s innovation method works — one system of 100 dots that rearranges to reveal how five skillsets combine in every engagement.
Try it — click a skillset
Role
Creative & Design
Client
SIT · Systematic Inventive Thinking
Year
2024
Purpose
Marketing · prospective clients
Format
Animated presentation · 16 slides
The Challenge
Five complex skillsets, one clear language
SIT’s innovation methodology is built on five distinct and complex skillsets. The challenge was to create a unified, modern and structured visual language that connects these abstract concepts and makes them accessible to international clients and teams.
The Idea
The whole toolkit, in one frame
SIT’s message is that every program is a different balance of the same five skillsets. Instead of five separate slides, the grid stays put and only the colours move — so the audience sees the balance shift rather than reading about it. Each colour is a skillset; the arrangement is the story.
Design System
01
Palette
One blue family, five steps apart — distinct enough to read as separate skillsets, close enough to feel like one toolkit.
Systematic Creativity
#00008E
Working with Teams
#BFCFFF
Project Success
#5335FF
Organizational Innovation
#001247
Ecosystem of Innovation
#2B4EB9
02
Typography
SIT’s Toolkit
Poppins · 400 / 500 · one family for titles, legend and copy
Key Frames
Five states of the same 100 dots
01
The five skillsets
Each skillset gets its own columns — the toolkit laid out as an inventory.
02
Building on a core
Skillsets wrap around a core, showing how they build on one another.
03
The full mix
Every dot in play: an engagement that draws on the whole toolkit.
04
Side by side
Skillsets run in parallel tracks, working alongside each other.
05
A tailored balance
Some dots switch off — each program uses a different balance.